Just Desserts Podcast
Brand Project
Project Intro
Solid Optix partnered with the Just Desserts Podcast to design a brand identity that captures its fearless spirit and commitment to honest conversation. Our approach combined striking visuals with strategic insights, ensuring the brand stands out and resonates with its core audience.
Client: Just Desserts Podcast
Liaison: Bruce Lindsey
Location: Sharon, Pa
Project Description
The Just Desserts branding features a powerful illustration of a man biting into the podcast’s name, symbolizing an appetite for truth and open dialogue. A classic serif font adds authority, while the bold, dripping outline reflects the raw, unfiltered nature of the content. This cohesive design ensures instant recognition across all platforms.
Community and Real Conversation
This brand identity was crafted for listeners aged 35–50 who value authentic advice and community. The color palette—black, burgundy, gold, slate gray, and vibrant teal—balances tradition with modern energy. By blending streetwise wisdom and warmth, the brand invites audiences to engage, share, and return for more meaningful discussions.
