Voluptuous Lady Boutique's
Brand Transformation
Project Intro
Voluptuous Lady Boutique, a trailblazer in plus-size fashion, sought a brand refresh to match their commitment to empowering women. Solid Optix rose to the challenge, creating a striking visual identity that resonates with their core audience.
Client: Voluptuous Lady
Liaison: Shateesha Murphy
Location: Pittsburgh, Pa
Project Description
At the heart of the design is a powerful icon featuring a confident woman draped in an elegant gown, framed by a capital “V”. This bold illustration embodies the pride and beauty of plus-size women, conveying an unapologetic and fearless attitude. Our branding solution includes a sophisticated color palette and carefully selected fonts that exude class and boldness.Â
A Unified Identity System
This unified identity system seamlessly integrates across various marketing materials, from digital platforms to in-store displays. The result is a brand that not only speaks to Voluptuous Lady Boutique’s existing clientele but also attracts new customers, expanding their reach in the competitive world of fashion.
