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Home Health Branding ExcellenceA Vibrant and Caring Brand Identity for A Better Choice
A Vibrant and Caring Brand Identity for A Better Choice
Project Intro
A Better Choice Home Health Care provides essential in-home support for individuals across Western Pennsylvania, helping with daily living activities and community-based services. Solid Optix created a distinctive visual identity that reflects compassion, trust, and professionalism—values central to the brand’s mission.
Client: A Better Choice Home Health Care
Liaison: Alicia Roebuck
Location: North Versailles, Pa
Project Description
The logo design combines bold typography with a circular form to express unity and dependability. A heart symbol inside the word “CHOICE” adds emotional warmth, emphasizing the company’s commitment to health and comfort. The color palette of magenta and deep purple represents vitality and reliability, ensuring strong visual recognition. The color palette of magenta and deep purple represents vitality and reliability, ensuring visual recognition.Â
A Cohesive and Compassionate Design
Built on data-driven design principles, this rebrand positions A Better Choice as both approachable and professional, helping them connect authentically with their audience while standing out in the competitive home health industry. By aligning aesthetics with purpose, Solid Optix delivered a branding solution that is both heartfelt and future-focused—helping strengthen market presence and foster long-term trust with its community.
