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Bold Youth Empowerment Visual IdentityInspiring Youth Empowerment Branding for BASE
Inspiring Youth Empowerment Branding for BASE
Project Intro
BROTHERS and SISTERS EMERGING (BASE) uplifts young people in Pittsburgh by connecting them and their families to sports, mentorship, and advocacy resources. Built by dedicated volunteers, BASE creates a network where teamwork and empowerment fuel positive transformation. Solid Optix partnered to deliver a brand identity that celebrates youth resilience, encourages possibility, and solidifies the organization’s mission-driven leadership in its thriving community.
Client: Brothers and Sisters Emerging
Liaison: Bob Jones
Location: Pittsburgh, PA
Project Description
The BASE logo centers on the acronym in a bold, italicized font to symbolize energy and movement. The “A” cleverly morphs into a reaching human figure, surrounded by four vibrant stars—each star representing a pillar of development: social, emotional, educational, and economic. This upward motion captures the spirit of perseverance and achievement, while the contemporary design offers instant visual recognition across all channels.
Empowering Futures. Reaching for Stars.
Solid Optix’s logo design for BASE encapsulates hope, determination, and the importance of strong community ties. This cohesive, mission-driven branding helps BASE stand out, unite supporters, and inspire youth, making it a memorable symbol of empowerment and achievement for years to come.
