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Redefining Natural Hair CareMoisture Fields
Moisture Fields
Brand Project
Project Intro
Moisture Fields, a trailblazer in type 4 hair and loc care, sought a brand identity to match their innovative formulations. Solid Optix embraced this challenge, creating a striking visual narrative that resonates with their target audience.
Client: Moisture Fields
Liaison: Tanisha Russ
Location: Pittsburgh, Pa
Project Description
The centerpiece of the design is a powerful icon featuring a confident woman with flowing locs, framed within a water droplet. This bold illustration embodies the brand’s commitment to moisture retention and natural beauty, conveying satisfaction and relief.
Holistic and Unified Brand Strategy
Our brand package includes a thoughtful typography blend, pairing modern Bauhaus with an elegant script. The color palette, rich with blended hues, accentuates movement and sophistication. This cohesive identity system seamlessly integrates across various marketing channels, positioning Moisture Fields as a refreshing, relatable brand in the world of natural hair care.
