Elevating Community Action: OCEAN Inc. Branding Refresh
Project Intro
O.C.E.A.N., Inc. has been a pillar of support for Ocean, Atlantic, and Cape May Counties since 1965, empowering residents with vital resources and opportunities. As a grassroots Community Action Agency, their holistic, people-centered approach drives lasting positive change. Solid Optix partnered with O.C.E.A.N., Inc. to create an updated brand identity that amplifies their mission of hope, inclusion, and community well-being.
Client: O.C.E.A.N., Inc
Liaison: Tamica Mickle
Location: Toms River, NJ
Project Description
The logo refresh for O.C.E.A.N., Inc. carefully preserves their symbolic negative space concept, now featuring a stylized crimson heart and embracing arms encircled by bold blue. Topped with a circular form suggesting a person, the imagery radiates warmth and compassion. Carefully selected colors evoke passion (crimson) and trust (blue), representing the agency’s urgency and reliability. The updated branding helps O.C.E.A.N., Inc. advance its outreach and position them as a trusted community partner.
A Cohesive and Compassionate Design
The refreshed identity reinforces community unity and self-sufficiency, building loyalty and recognition. Through adaptive strategy and purposeful design, Solid Optix enables O.C.E.A.N., Inc. to continue uplifting lives—helping people help themselves and others, fostering sustainable growth and ongoing engagement.
