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Empowering the Next Generation of GirlsDesigning a Brighter
Designing a Brighter
Future for SheElevates
Project Intro
Solid Optix proudly partnered with SheElevates to build a transformative brand identity. This vital Pittsburgh organization bridges the critical gap between childhood and adolescence for local young girls of color. Through intentional mentorship, they cultivate essential life skills and social-emotional intelligence. We crafted an authentic visual strategy that genuinely reflects their inspiring mission and empowers these youth to fully rise.
Client: SheElevates
Liaison: Kaché Powe
Location: Pittsburgh, PA
Project Description
The SheElevates logo refresh centers on a silhouette of a young girl ascending via a cloud. By holding the attached strings, she beautifully symbolizes the persistence required to chase big dreams. Additionally, the vibrant color palette and inviting typography ensure the design remains accessible yet professional. This family-oriented aesthetic moves away from rigid corporate competitors to welcome a thriving sisterhood.
Building Foundations for Future Success
This intentional design serves as a powerful beacon for every girl’s best self. By blending authentic candid photography with motivational messaging, we built a foundational system for tomorrow. As a result, this fresh identity successfully captures the brand’s story, driving real community engagement and sparking involvement for years to come.
