Vernard Alexander
Visual Identity
Project Intro
At Solid Optix, we thrive on challenges that push creative boundaries. Our collaboration with Vernard Alexander. exemplifies this passion. We were tasked with developing a brand identity that captures the essence of the “Networking King” and his dynamic business coaching empire.
Client: Vernard Alexander, Inc
Liaison: Vernard Alexander
Location: Pittsburgh, Pa
Project Description
We dove deep into Vernard’s core values, analyzing his unique position in the entrepreneurial landscape. We crafted a logo that seamlessly blends professionalism with approachability, mirroring Vernard’s expertise and personable nature.
The result? A powerful interlocking monogram that symbolizes connectivity and bridges gaps for entrepreneurs. We paired this with carefully selected typography to enhance readability and convey trust.
Integrated and Consistent Branding Approach
This project showcases our data-driven approach to branding. By understanding Vernard’s target demographic and psychographics, we created a visual identity that resonates with ambitious professionals seeking growth and innovation.
